Inner Circle Loyalty Program
An exclusive loyalty experience crafted for our most devoted customers.
How It Works
Earn. Reward. Repeat.
Every dollar you spend brings you closer to your next reward. Simple, transparent, and designed to give back to those who love shoes as much as we do.
01
Earn Points
Receive 1 point for every $1 spent on qualifying purchases. Points accumulate per transaction.
02
Unlock Awards
Every 500 points earned converts into a $50 Award — automatically applied to your account.
03
Redeem In-Store
Visit any Novus Shoes location to redeem your Awards. Online redemption is coming soon.
Awards
Your $50 Reward
$50
per 500 pts
What you need to know
Each $50 Award is valid for 60 days from issuance and requires a minimum purchase of $125. Awards apply to regular-priced merchandise only and cannot be combined with other discounts or promotions.
The Award is consumed in full at the time of use — partial redemptions are not available. In the event of a return, the Award will be forfeited. Awards are non-transferable and linked exclusively to the registered account holder.
Valid ID Required at Redemption
Currently Available In-Store Only
At this time, Inner Circle Awards can only be redeemed at any Novus Shoes physical location. We are actively developing a dedicated online loyalty dashboard where you'll be able to track your points, view your Awards, and redeem them directly on novushoes.com — launching soon.
Birthday Benefit
Celebrate With Us
20%
Off your entire birthday month
Inner Circle members receive an exclusive 20% birthday discount, valid for the entirety of their birthday month. Limited to one use per member, per year, on regular-priced items only. Cannot be combined with other discounts or promotions.
Regular-Priced Items Only
1 Use Per Year
Not Stackable
Brand Exclusions
Adidas
Asics
Golden Goose
New Balance
VEJA
Participating Stores
Where to Redeem
Your Inner Circle Awards and Birthday benefits are valid at all of the following store locations.
Terms & Conditions
Program Details
Please review the complete terms that govern your Inner Circle membership and the use of your Awards and benefits.
Points Earning
Earn 1 point per $1 spent on qualifying purchases. No sign-up bonus or welcome discount is provided upon enrollment.
Points Expiration
Points expire 12 months after the date of each qualifying transaction. Expiration is calculated individually per transaction, not per account anniversary.
Award Validity
- Valid for 60 days from date of issuance
- Minimum purchase of $125 required
- Applicable on regular-priced merchandise only
- Cannot be combined with other discounts or promotions
Award Redemption
- Award is consumed in full — no partial redemptions
- Award is forfeited in the event of a return or refund
- Applicable to registered account holder only
- Valid government-issued ID required at redemption
- Currently redeemable in-store only
Birthday Coupon
- 20% off valid for your entire birthday month
- Limited to 1 use per member, per calendar year
- Applicable on regular-priced items only
- Cannot be combined with other discounts or promotions
- Excludes: Adidas, Asics, Golden Goose, New Balance, VEJA
Program Note
Novus Shoes reserves the right to modify, suspend, or discontinue the Inner Circle Reward Program or any of its terms at any time without prior notice.